Windows Phone still struggling Down Under

Missing Windows Phone on Telstra

While we've seen our off-white share of sloppy marketing of Windows Phone by carriers here in the States, Australia seems to exist taking information technology on the chin. Nosotros've mentioned the weak marketing efforts with stores standing to push button out other handsets and now it looks like Commonwealth of australia'due south largest carrier isn't making life like shooting fish in a barrel for the Windows Phone either.

Madprops.org tried to buy a Windows Phone from Telstra online and had some surprising results. It seems if yous go to Telstra's website to buy a Windows Phone it'south not the easiest task around. Telstra does give Windows Phones a category of their ain and while Windows Phones are eligible for the penny shipping only one model is available online. The HTC HD7.

To buy the phone you have to choose a wireless plan (Small, Medium, Big and X-Large) that are listed only below the HD7 listing. But when you pull upward the plans, the HD7 is no where in sight. Information technology would appear the only way to buy a Windows Telephone from Telstra is to detect a store that has 1 in stock. Online, Telstra has the Windows Phones doing a vanishing act.

And Telstra isn't lone. Optus lists the platform every bit Windows vii, not Windows Phone 7. Fifty-fifty when the Australian online mobile retailer MobiCity offers a Windows Phone (the Lumia 800) they incorrectly advertise it every bit having extra memory options. While the endeavor should be recognized, it shouldn't be this difficult.

While we've seen some not bad promotions on Windows Phone past manufacturers such as Nokia (as we've seen in Paris and Hong Kong) and HTC. Fifty-fifty Microsoft has done a good job at promotion with the Spend the Night Tour and sponsoring events like nosotros saw on the Ellen Degeneres Bear witness. Just where Microsoft appears to be lacking is with the carriers. Somehow they need to lite a burn under the carriers retail fly and get them excited about promoting Windows Phones as everyone else is.

Source: madprops

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